Rachel - Commercial Leader & CEO

Rachel - Commercial Leader & CEO

Rachel's real enthusiam lies in helping tech and SaaS businesses grow sustainably and faster through sound, proven strategies that focus not just on business metrics but on the end user experience. 'When you get it right for the end user, you naturally get it right for your own customer'

This Is Midlife

Q1
What have you started lately that you wish you’d done sooner?

Set up my own business! Although I don't think I could have done it earlier, tbh, as the lived experience - battle scars and all - are part of the foundations of the business.


Q2
What’s a boundry you set in this decade that changed everything?

To only work with people that make me smile, in other words who have values that they actually uphold and live by, and that are aligned with mine :-)


Q3
Creative brain or logical brain?

erm... a bit of both; I start off logically and then it gets creative from there...


Q4
When do you feel most powerful these days?

When I'm in a group of people asking questions and actively listening to the answers, so that we're having an actual conversation; I don't feel the need to prove myself and can keep learning.


Q5
What’s a myth about ageing you’re happy to dispel?

That we have to give up on things; it's just not true - things open up even more, particularly as we give fewer effs. ;-)


Q6
Whats your current signature look?

A solid neutral base with bright colours on top and chunky silver jewellery - with my grey hair and red lipstick


Q7
How would you describe your diet??

balanced - I love my Eve biology shakes for my morning kick off; vanilla, with almond milk - I'm no longer anaemic and my skin is probably the best it's ever been. I then have an evening meal - and the odd glass or two of wine at weekends. Or g&ts!


Q8
Me time - what does that look like for you?

Crochet in front of a decent drama - murder, crime etc - and meeting up with friends. We love going to live theatre and music, too - there's something really life affirming about live entertainment.


Q9
What daily non negotiable keeps your enegy and joy high?

I drink gallons of water - and black tea, M&S Empress Grey (dahling!) That, coupled with speaking to at least 3 different people gives me joy!


Q10
What do you do to keep active?

Exercise bike in the morning, and I try to get a certain number of steps in on a daily basis. It's not always achievable but having a target helps the mindset and focus


Q11
What are you unapologetically done with?

Fitting in with others and their expectations; which, to be fair, were often my expectations imposed onto them.


Q12
What have you enjoyed learning lately?

I've been picking up my Dutch again after not speaking it for a while, and I'm loving learning how I can help others at different business stages.


Q13
What’s the smartest investment (in money, health, or time) you made this decade?

In the summer of 2024 I did a course which was for me and really helped give me focus and some headspace and clarity. I now try to get some time in to do this at least once every two months. A day of headspace gives me 2 to 6 months of focus.


Q14
If you could send a 10 second voice note to your younger self, what would it say??

That you're smarter and stronger than you think - and you have a decent figure, despite what your head’s telling you!


Q15
Learning new stuff -watch, read or listen?

All 3! Usually at least two at a time...


Q16
Piece of advice you’re happy you took?

It was from myself last autumn - and it was to stop fannying around!


Comprehensive Commercial Support That Drives Measurable Results

LEARN MORE